Is your mailbox is flooded with charities trying to get you to make end-of-year donations? While most seem to represent worthy causes, many are inefficient since they spend too much money on fundraising and overhead expenses. A few years ago, we discovered Charity Navigator, America's premier independent charity evaluator that works to advance a more efficient and responsive philanthropic marketplace by evaluating the financial health of the country's largest charities. Now we are able to make charitable contributions knowing that our money will go towards valuable programs rather than high salaries or excessive fund raising or administrative expenses.
Too many charities try to create buzz through marketing. However, with resources like Charity Navigator, a potential donor can see beyond the buzz and know whether a charity is worthy of a contribution. The most valuable long-term buzz that a charity can generate doesn't come through flashy fund raising efforts rather it's based on carrying out its mission as efficiently as possible over years.